How to Use Hashtags on Instagram (Top 50 Instagram Hashtags)
Hashtags are an important Instagram tool, especially if used in a proper way. Hashtags aid your posts in reaching wider audiences, generating engagement and rendering them searchable. Hashtags can prove to be a useful way of organically growing your Instagram account, but only when they are used appropriately well.
This guide will walk you through everything we know about using hashtags on Instagram, from the top 50 trending hashtags to help boost your visibility.
What Is An Instagram Hashtag And Why Does It Matter?
Instagram hashtags are simply words or phrases that you tag with a hash (#) symbol to make content discoverable. Your post shows up in the hashtag feed, which anyone who has an interest in that specific topic can search for or follow as soon as you add a hashtag to your post. It is important for you to broaden your audience outside your followers.
When hashtagging an Instagram post, put a “#” in front of the word or phrase (do not use spaces) when you write a caption or comment on it.
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How do Hashtags work on Instagram?
So, Instagram hashtags are how you label and categorize your content. Their roles are to assist Instagram in letting the right persons view your posts.
In other words, hashtags drive Instagram Explore page search results:
What are the advantages of hashtags on Instagram
Increased Visibility
- Hashing helps people and the app itself find your content and account as it tells everyone what this is about.
- Hashtags and numbers are the king in the instant gram.
- What do we recommend? Pair high-volume, popular hashtags with niche-specific, low-volume hashtags.
Boost Engagement and Create Connections
- Hashtags are meant to make sure you will not only expand your reach, but actually target those who are relevant.
- Take Later using relevant hashtags: Here, they use #SocialMediaManager, which reaches social media professionals—the exact people we want to reach!
Gather User-Generated Content
Hashtags act as a beacon for people to discover the content and profiles that resonate with their interests.
The key question for you — how many hashtags to use on Instagram?
Follow these very important tips to take advantage of hashtags on Instagram.
- Hashtag For Relevant: Only use hashtags which are effective in terms of post. Using the wrong hashtags or tags to sway people in a different direction, can only lower your credibility and interaction.
- Mix Broad and Specific Hashtags: We know you want to go with a super popular hashtag that already has millions of posts on it. But joining small niche hashtags where people interact more often can do a good job here too.
- Hashtags Are Necessary: But Not Too Much!!The ideal # of hashtags for an Instagram post is estimated at 5–10 logics. Instagram has a limit of 30 hashtags but if you use too many, your post will start to look spam… resulting in lower engagement. However, it’s important to focus on relevance and use hashtags that target your audience vs. just popular tags.
- Apply Hashtags in Stories: Do not restrict hashtags to only posts. You might also have it in your Stories for most exposure.
- Monitor Hashtag Trends in Your Niche Related: How to Follow Hashtag Trends By following trending hashtags, you get to stay in the limelight and engage people into conversations that are already popular.
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Where to Put Hashtags on Instagram?
- Hashtags in caption: You can include the hashtags of your post in the caption. It might be best to have those at the end of the caption or separated by line breaks to not crowd that space.
- Alternatively, use your hashtags in the first comment. By doing so, your caption helps you keep it clean while still making the post searchable through hashtags.
The 50 Most Popular Instagram Hashtags
Get your content in front of as many eyeballs as possible with these 50 trending hashtags from an assortment of categories.
- #love
- #instagood
- #fashion
- #photooftheday
- #beautiful
- #art
- #photography
- #happy
- #cute
- #travel
- #style
- #followme
- #like4like
- #picoftheday
- #summer
- #instadaily
- #selfie
- #friends
- #repost
- #nature
- #girl
- #fun
- #smile
- #food
- #life
- #beauty
- #fitness
- #inspiration
- #tbt
- #music
- #motivation
- #followforfollow
- #lifestyle
- #makeup
- #sunset
- #beach
- #ootd
- #design
- #lovequotes
- #gym
- #dog
- #workout
- #explorepage
- #entrepreneur
- #quotes
- #home
- #family
- #adventure
- #weekend
- #goodvibes
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How many types of hashtags are there for Instagram?
There are different categories for Instagram hashtags that might suit your aim and the audience you want to reach. These are the main categories of hashtags:
- Branded Hashtags: These are the hashtags you create and use to promote your solution, service or campaign with the name of your business (i.e. #NikeAir, #JustDoIt?
- Community Hashtags: Community hashtags connect people around a shared interest, subject or community (e.g. #TravelBlogger | #FitnessJourney).
- Industry Hashtags — These are niche or industry-based hashtags that you use to connect with relevant content in your field, whether you are a professional or enthusiast.
- Location hashtags: These are ideal for local businesses or travelers, as they indicate a given locality/region (e.g.: #NYC or #ParisTrip).
- Event Hashtags: These hashtags are reserved for a specific event, conference, or holiday (e.g. #WorldCup2024 or #NationalCoffeeDay).
- Campaign Hashtags — These are the hashtags that are created for short periods pertaining to the campaign or promotion.
- These are popular, ephemerally hashtags that tap into trending conversations or movements (e.g. #MondayMotivation or #ThrowbackThursday).
- Product Hashtags: Product hashtags are focus to a specific product, service, or feature (ex #iPhone15 or #EcoFriendlyFashion).
A mixture of these hashtags will help you reach the maximum amount of people while also being content specific to a group or goal.
How to Get Trending Instagram Hashtags for Content Strategy
Here are some ways to discover trending Instagram hashtags for your content strategy.
- Instagram Explore: The Explore tab showcases popular content tailored to your interests. Take notice of the hashtags in popular niche posts.
- Follow Industry Influencers: Look up hashtags from some of the biggest brands in your area You can check their posts to find some of the relevant trending hashtags in your industry.
- See Hashtag Suggestions: If you type a hashtag in Instagram, IG suggests it and shows how many times it used earned. Discover contextually relevant and hot-tagged words using this.
- Find trending hashtags with hashtag research tools like Hashtagify, Later, and RiteTag that show popularity, usage frequency, and engagement.
- Competitor Post Analysis: Take note of hashtags used by competitors, particularly in posts with high engagement. You can also gather insights in industry trends from this.
- Check Instagram Insights: If you have a business account, see what hashtags perform the best. Utilize this data for better hashtag selection.
- Tap into trending topics or days – #ThrowbackThursday, #MotivationMonday, etc By following these trends, you can stay relevant.
Getting in the habit of testing and looking for hashtags helps ensure your content strategy is solid, and that you are always on top of hashtags that work with an audience.
Using Hashtags to Get More Likes On Instagram
- Specific Hashtags: Be relevant to your content and audience, the chances of finding you will increase.
- Blend Popular and Niche Hashtags: Use both popular hashtags to reach a wide audience, as well as niche hashtags that target engaged but smaller audiences.
- Hop On to Trendy Hashtags: Take part in trendings or themes so that your posts are also a part of bigger talks.
- Next, Tap on Your Own Hashtag: Set up your own branded hashtag as a way to prompt community participation and enhance visibility over time.
- Track Performance: Check Instagram Insights to see which hashtags have produced the most likes and adapt your plan.
- Add Hashtags in Stories: If you want your story to show up for people who don’t follow you, make sure to add hashtag in your stories.
- Keep Hashtags Small — Avoid 5 to 10 well-placed hashtags that will discourage spam appearance and clutter
- Join in on Challenges: When hashtag challenges erupt, getting involved boosts your opportunities for visibility and engagement with your posts